our team

  • Founder / Chair

    Aeshia is a passionate, self-funded entrepreneur who built PRETTY GIRLS SWEAT and its nonprofit arm, SWEAT MAKES CENTS, through determination and discipline. Before becoming an entrepreneur, Aeshia graduated from Middle Tennessee State University and spent 10 years in the TV industry, producing award-winning programs like Iconoclasts and working with ABC and RadicalMedia. She has partnered with brands like Nike and contributed to First Lady Michelle Obama’s “Let’s Move!” campaign. A former high school athlete and proud Alpha Kappa Alpha member, she’s now a devoted wife of 20 years and mom to three loving daughters. In her free time, she supports girls' basketball, enjoys inspirational content, and shares great meals with friends.

  • Board Member

    Dawn Reese is an accomplished media and fashion sales executive with over 20 years of experience. While working in New York City, she made it her priority to mentor young women who wanted a career in the high gloss world of fashion magazines. The lack of diversity in the magazine world fueled her desire to be a part of SWEAT MAKES CENTS and showcase to young women all of the opportunities available in the industry beyond just the models in the pages. In her spare time, the wife and mother, enjoys spin class, traveling, vintage and home décor shopping and playing sports with her young son. Dawn Reese is a graduate of Hampton University.

  • Board Member

    Kinisha Perry is a former Division I basketball player at Lipscomb University turned dynamic leader with 15+ years of experience in event production and business development. Passionate about empowering communities through health, education, and wellness, she combines her athletic discipline and professional expertise to create impactful experiences that inspire change. A mentor and role model, Kinisha is dedicated to uplifting others and driving meaningful transformation in every project she undertakes.

Think Tank

Meet the bright and super supportive team that helps guide our efforts at SWEAT MAKES CENTS! They’re like the behind-the-scenes brains of our operation, providing advice, support, funding, and—most importantly—their time to help us achieve our goals. We connect with them quarterly and always have a ton of fun doing it!

Carol Archer
Office of the Founder & Chairman (David Neeleman), Azul Airlines

Al Branch
CMO/Partner, Live Nation / Blueprint Group

Dr. Walkitria A. Smith, MD
Family Medicine

Dr. Natu Mmbaga, M.D
OB-GYN